Good+Foundation

Good+Foundation (Good+) was originally founded as Baby Buggy in 2001 by Jessica Seinfeld following the birth of her first child. What started as a small New York City charity addressing babies’ needs has evolved into a major philanthropic organization that annually grants millions of dollars in products and services to proven anti-poverty programs serving mothers, fathers, and their children across the country.

The organization partners intensively with a vetted network of social service programs to reach long-term solutions to the problem of systemic poverty. Good+ does this by pairing goods—such as cribs, car seats, and diapers—with counseling, employment assistance, co-parenting classes, and more. Central to this objective is the organization’s focus on systemic and individual obstacles that exclude fathers from their children’s lives and well-being. By giving fathers tools, confidence, and opportunities to re-engage with their families, Good+ is improving outcomes for children.