Summary
The Brand Awareness & Engagement Manager will develop and implement a comprehensive, scalable marketing strategy to achieve organizational goals. This position requires a creative, analytical, and collaborative individual who can work across teams to deliver impactful marketing campaigns. Key responsibilities include designing the strategy, managing campaigns, creating compelling content, optimizing web and ad performance, and enhancing the effectiveness of our digital outreach.
Description
Key Responsibilities:
Marketing Strategy Development & Campaign Management
- Design and implement a scalable, data-driven marketing strategy aligned with organizational goals.
- Develop campaigns to expand brand awareness, generate leads, drive app downloads, and increase ministry support.
- Manage marketing efforts across multiple platforms, including social media, email, website, and paid advertising.
- Monitor and analyze marketing performance metrics to refine and optimize strategies for maximum impact.
Content Creation
- Produce high-quality, engaging content tailored for platforms like TikTok, Instagram, YouTube, and Facebook.
- Develop video content, social media graphics, and interactive materials to drive engagement and connect with target audiences.
- Work closely with the Social Media Coordinator to maintain a cohesive and consistent brand voice across all platforms.
SEO & Website Management
- Optimize website content to improve search engine visibility and user experience.
- Establish and maintain GA4 tracking to gather actionable insights on website traffic and user behavior.
- Ensure website performance supports overall marketing objectives, including lead generation and app downloads.
- Collaborate with IT and design teams to implement website updates and improvements as needed.
Paid Advertising
- Plan, execute, and optimize paid ad campaigns across platforms, including TikTok, YouTube, Google Ads, and Facebook Ads.
- Monitor ad performance, test creative elements, and implement strategies to maximize ROI.
- Ensure seamless integration of ad campaigns with broader marketing initiatives.
Cross-Departmental Collaboration
- Serve as a liaison between marketing and departments such as PGM TV, the Unshackled Ministry, and the Office of Development.
- Facilitate regular meetings to ensure alignment of goals, strategies, and deliverables across teams.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in marketing, digital media, or a related role.
- Proven ability to develop and execute successful marketing strategies and campaigns.
- Strong skills in content creation, including video production, social media graphics, and interactive content.
- Expertise in SEO best practices, website management, and tools like GA4.
- Experience managing paid ad campaigns across platforms (TikTok, YouTube, Google Ads).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication, organizational, and project management skills.
- Passion for advancing the mission of PGM and Unshackled.
What We Offer:
- Health Insurance Plus Dental And Vision
- A mission-driven work environment with opportunities to make a lasting impact.
- Competitive salary commensurate with experience.
- Professional development and training opportunities.
- Collaboration with a dedicated team passionate about sharing hope and transforming lives.
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