Summary
Description
- Create digital advocacy campaigns to support the goals of the Communications department, PAL, and other departments.
- Work with communication strategists, digital team, PAL staff, program staff, team members across the organization, hired contractors, and external coalitions to develop digital advocacy promotion strategies on Earthjustice digital channels, in particular email, web, SMS, social media, and paid advertising.
- Works with Digital Advocacy Associate in the production of of advocacy-related web content, outbound HTML email and SMS communications regarding our programmatic work to existing and potential Earthjustice audiences.
- Participate in relevant team, program, and coalition meetings to generate ideas and make decisions on effective digital advocacy campaigns.
- Serve as technical lead in optimizing the performance of email and SMS advocacy tool templates.
- Manages SMS program; Works with Sr. Digital Advocacy Manager to develop and implement SMS program strategy as a critical, rapidly growing function of our overall digital advocacy strategy.
- Develop SMS list growth strategies through paid and unpaid efforts such as partnering with social media team on social campaigns, marketing team on marketing campaigns, cross promotions with other organizations, sponsored petitions, advertising campaigns, and partnership with influencer marketing program.
- Develop tactics and strategies to improve SMS supporter engagement like deliverability tracking, A|B testing, welcome series implementation, keeping an active messaging calendar, managing multiple audience segments, and vendor relations.
- Develop email list growth strategies through paid and unpaid efforts such as partnering with social media team on social campaigns, marketing team on marketing campaigns, cross promotions with other organizations, sponsored petitions and advertising campaigns.
- Oversees SMS program; Works with Sr. Digital Advocacy Manager to develop SMS program strategy.
- Develop and implement digital advocacy and engagement strategies to broaden our target audience and deepen existing supporter engagement.
- Works in tandem with Sr. Digital Advocacy Manager to oversee regular reporting on analytics, leverage data to adjust strategy, and monitor overall digital health of program
- Generate metrics and populate the digital advocacy dashboard to inform goals and strategic direction.
- Partner with digital advocacy platform vendor to ensure systems are functioning appropriately and we are taking advantage of new and innovative tools our platform has to offer.
- Partner with external contractors on data gathering and reporting.
- Email and SMS calendar coordination; communicating with team members across the organization of email and SMS promotion capacity.
- Follow up with supporters to get them further engaged in digital advocacy campaigns such as writing LTE, partner/coalition building, taking additional actions, etc.
- Work with Digital Advocacy Associate to write follow-up messages to external Earthjustice supporters on case updates and advocacy campaign updates
- Work with Digital Advocacy Associate to follow up with internal staff members on digital advocacy campaigns, sharing metrics, and continued internal education about digital advocacy program.
- Draft best practices guidelines and train existing and new staff on digital advocacy.
- Develop strategies to improve understanding of Digital Advocacy program with internal staff, such as training new and existing staff on campaign strategies.
- Attend external skill-building and networking events to develop partnerships across like-minded organizations.
- Bachelor's degree, preferred. 5+ years of relevant professional experience.
- Experience working in or with a non-profit preferred.
- Experience with at least one eCRM tool—preferably EveryAction.
- Experience with SMS mobile messaging tools.
- Experience with project management tools – preferably Monday.com.
- CRM, HTML and Photoshop experience preferred.
- Demonstrated proficiency with Excel, HTML and digital tools.
- Strong project management skills.
- Ability to learn quickly and take on responsibility.
- Ability to juggle multiple projects with a strong attention to detail.
- Ability to work across teams and independently.
- Passionate about environmental issues.
- Strong detail orientation and organizational skills a must.
- Excellent written and in-person communications skills.
- Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
- Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences.
- Resume
- Cover letter
Earthjustice is driven by a passion for justice, partnership and excellence. Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment where all staff are valued and respected. As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are given equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information or any other factor that is not related to the position.
For positions located within the City and County of San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For positions located within the City of Los Angeles: We will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
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