MARKETING COMMUNICATIONS MANAGER, PUBLIC RELATIONS (Philadelphia)

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

The Marketing Communications Manager, Public Relations is responsible for assisting with and executing the public relations strategy for Empower. The person in this role will help effectively position the brand as a leader in the industry, while supporting business objectives, through the creation of content. Responsibilities also include developing and executing content to educate and engage consumers.

What you will do:

• Collaborate with the thought leadership, marketing research, design, and web development teams, among others, to take specific content projects from ideation to publication
• Contribute to a program that generates a high-volume of short-form, high-impact content to publish on Empower’s digital channels and in the media
• Serve as the writer and/or creator for various forms of content, as appropriate, including articles, feature stories, white papers, e-books, research briefs, listicles, infographics, videos, and podcasts
• Ensure assigned content projects hit editorial calendar timelines, as well as project milestones, while staying within budget and meeting delivery dates
• Take a comprehensive and strategic approach to storytelling, including tying together big ideas/concepts in a way that engages audiences and authentically leads individuals down the sales funnel
• Seek and receive feedback from various stakeholders throughout the business, appropriately enhancing content through restructuring and editing
• Develop and execute native content and PR campaigns
• Conduct regular internal content audits to uncover new content avenues to pursue, as well as continually exploring the newest industry trends, technology, tools, industry insights and platforms
• Work with analysts and other teams to monitor content success metrics, measuring effectiveness across a variety of analytics tools, creating reports, and continually helping the team refining and optimize content strategies

What you will bring:

• Bachelor’s degree preferred
• 5+ years of content marketing, writing, PR, or related experience
• Financial services industry and retirement plan expertise preferred, but not required
• Excellent writing, editing and verbal communication skills
• Strong research, analytical and problem-solving skills

What will set you apart:

• An innovative and creative mind with a passion for brand building
• Excellent project management skills
• Ability to operate effectively in a matrixed environment
• Proficient with analytics tools to monitor programs and report results
• Familiarity with the latest marketing trends and technologies

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time – 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range
$84,000.00 – $118,575.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:
08-07-2024

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Associated topics: advertising, advertising sales, graphic, public affairs, public relations, relationship, reputation, sales, sales marketing, social media