Even the most profound advocacy message is irrelevant if no one reads it. And many of the great works of thought and art have profound and memorable openings. “We hold these Truths to be self-evident,” is the hook that impels readers – from King George III of England to town criers across the new nation to read the Declaration of Independence. Who doesn’t remember, “It was the best of times, it was the worst of times …”? (A Tale of Two Cities, C. Dickens) Or, “I am an invisible man.” (Invisible Man, R. Ellison)