I am in the process of revamping and reimagining a nonprofit’s primary email marketing newsletter. As a result, I signed myself up for email correspondence from comparable, like-minded brands. For the past month, I have been reading and processing a variety of email newsletter types and the main take away from my review is an overload of Call-To-Action (CTA) buttons. 

Orange buttons. Blue buttons. Buttons with borders. Buttons with bold text. Buttons aligned right, left and center. “Read more” buttons. “Register today” buttons.