A few days ago, nonprofit leader, visionary, and lover of unicorns, Vu Le, tweeted the message below about one of the top #badnonprofithabits: advertising how high a percentage of a donation goes “directly to helping the individuals we serve.” Vu pointedly pleaded, “Y’all, please stop putting stuff like this on your website and then complain about how people don’t fund core support like rent and utilities.” He is 100% correct!