What are the “next big things” in fundraising? With charitable giving expected to fall, demand for services rising, and “donor inequality” increasing, many nonprofits are looking for something new. Crowdfunding has been around for a while, as has peer-to-peer fundraising (“P2P”). Examples of P2P fundraising include run-a-thons, bike-a-thons, swim-a-thons, play-canasta-thons…which can be fun, but also can take a lot of work and aren’t as unusual as they once were. But wait!

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